Publikationen
Peer-Review Article

Ober-Heilig, Nadine / Bekmeier-Feuerhahn, Sigrid / Sikkenga, Jörg (2012)

How to attract visitors with strategic, value-based experience design: A review and analysis of customer experience and visitor segmentation research for cultural organizations

Marketing ZFP - Journal of Research and Management, 34 (4), 301-315.